Geico | Freelance Copywriter

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copy with character

CHALLENGE

Cross-network :30 sec clip-based spots combining popular Viacom shows with the GEICO tone and format.

SOLUTION

Tapped into Viacom fandom on each network to dramatize that "As long as" you can rely on your favorite shows to deliver the drama you love, "you can count on GEICO saving folks money".

DISTRIBUTION

MTV, Paramount Networks, VH1

ROLE

Lead Copywriter

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YOU CAN COUNT ON GEICO SAVING FOLKS MONEY

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